Websites Development

At AVA Marketing Solutions, we focus on generating business opportunities by enhancing your website’s ability to grow its audience and boost conversion rates (leads and customers). Specializing in this methodology, we create tailored websites designed to drive your commercial success.

Since 2014, AVA has embraced agile web development using the Growth-Driven Design (GDD) method. This iterative approach allows us to launch high-performance websites quickly and allocate resources periodically to improve their efficiency. By leveraging real data—not assumptions—we ensure continuous optimization and measurable results.

Website Redesign

There are many reasons to redesign your website, including:

Your site is descriptive but not action-oriented.

Poor user experience.

Misalignment with your buyer personas and their maturity levels.

Low conversion rates.

Insufficient traffic and poor search engine optimization (SEO).

Outdated or unattractive design.

Lack of integration with marketing automation tools.

Absent, unclear, or ineffective calls-to-action (CTAs) and forms.

In an ideal world, your website should:

Clearly communicate what your company offers.
Build trust with visitors.
Provide answers to their questions.
Enable easy interaction with your brand.

With our extensive experience in inbound marketing, we build optimized websites that attract audiences and convert them into contacts and customers. Whether you need a full redesign or strategic improvements, we’ll guide you through every step—from strategy to execution—while integrating your technical constraints.

Our Methodology: Growth-Driven Design (GDD)

GDD is a modern approach to web design focused on continuous improvement. With this method, your website becomes a dynamic tool that evolves with your business needs, driving long-term success.

1. Launchpad Website

We start by launching a simple, high-performing website designed for quick deployment. This initial phase, known as the Launchpad, provides a solid foundation for growth.

2. Continuous Improvement

From there, we collect data, analyze results, and implement iterative improvements. By testing assumptions, prioritizing actions, and launching targeted updates, we ensure your website stays relevant, effective, and aligned with your goals.

3. Data-Driven Decisions

Every decision is based on real data and tangible metrics, ensuring your website delivers results faster and adapts to changing market demands.

Since 2014, AVA has been a leader in inbound marketing and digital project management. Our expertise in strategy, execution, and performance-driven web design ensures your website becomes a powerful asset for your business.

Our Approach: Digital Engagement Strategy Consulting

AVA brings expertise in strategic leadership and change management, serving clients across diverse industries and geographies. Here’s how we approach digital engagement:

1. Define Goals, Plans, and Challenges (GPC) with SMART Objectives

We align with your overall business strategy and translate it into actionable digital goals. Using the GPC framework, we set SMART objectives tailored to each buyer persona, ensuring a clear and measurable roadmap.

2. Analyze Available Resources

We assess your internal resources—both human and technical—to identify short-term opportunities and long-term improvements. This includes evaluating reallocations, upgrades, or outsourcing options.

3. Evaluate Platform and Website Performance

We conduct a thorough analysis of your digital tools, identifying inefficiencies and opportunities for optimization. From SEO and user experience to conversion rates and mobile compatibility, we ensure your platforms deliver maximum value.

4. Audit Digital Activities

We review your current digital activities and recommend strategies to enhance traffic generation and customer conversion.

5. Competitive Benchmarking

We analyze your competitive landscape to identify opportunities for differentiation and ROI optimization. By avoiding costly head-to-head competition, we help you carve out a unique position in your market.

6. Marketing Automation, Lead Development, and CRM Integration

AVA specializes in marketing automation, lead nurturing, and CRM integration. We analyze your current lead management processes and recommend tools and strategies to enhance efficiency and scalability.

7. Strategic Recommendations and Action Plans

Our comprehensive analysis culminates in actionable recommendations and detailed action plans. We deliver clear, practical insights in English and Arabic, empowering you to execute with confidence.

Let us help you transform your digital presence into a powerful driver of growth and success.